Search engine optimisation - turn your website into a magnet for new leads and sales.
If your website isn't visible in Google searches it won't matter how good it looks, potential customers won’t be able to find you and you can kiss goodbye to all those juicy new leads and sales.
Why does SEO matter?
SEO is the process of making a website more visible in Google searches, and more interesting and engaging to the visitors who come to it from a Google search, so that visits are more likely to be converted into sales and other conversions. Google accounts for 92% of all search engine traffic worldwide, so it's never been more important to make sure your site is optimised the right way.
Will I need to replace my old website?
No, not necessarily. An older website can often be optimised effectively without going to the trouble of investing in a whole new site. Older sites have normally already been indexed by Google, though this can also be a disadvantage if the site is poorly written or structured as it may be showing up in unsuitable search results.
With a brand new website we can guide you through how best to structure and populate your site right from the start - punchy, interesting and useful site content, the best keywords to be picked up in Google searches and how to avoid the mistakes your competitors are making.
Book your free SEO consultation →
Our first priority is to make sure we have a clear idea of your goals, your budget, and your expectations. We do this via an initial project briefing (either in person or by phone), which will give us the information we need to create a tailored SEO strategy for you.
Review, Report & Recommend
We review your site (if you already have one) to identify any issues which might be affecting your site's search performance, and to see how it can be better targeted. We then report back to you with recommendations for the best SEO strategy for your website.
We carry out a one-off or repeated monthly cycle of optimisation for your website:
We eliminate any technical issues which might be affecting your site's performance, speed and search ranking.
We identify the best keywords and phrases that are most likely to be searched for by your target audience in Google searches. We then incorporate them into your site content.
We identify your main competitors both online and in the real world and find out what they're up to in order to get a better idea of how your site needs to be optimised in order to beat them in the search rankings.
We seed your pages with your keywords and phrases and streamline and target your site content section by section. Specialised landing pages can be added to your site to improve your site's visibility. We install Google Analytics on your site and use the data it provides
We look into increasing the number of internal and external links your site has – links are a big factor in improving a website’s search ranking.
Report & Repeat
We report back to you on either a weekly or monthly basis with an itemised list of the work we have completed alongside a summary of your site's SEO performance, so you can see the effect our tailored SEO programme is having on your site. You are free to reduce or increase your budget at any time.